How is the effectiveness of SEO measured? Do you rely on your search engine rankings alone? Do you also consider the volume of visits to your site or the number of leads you generate? All these factors must be included as measures of success, and one tool that affects all these is your ads.
How Ads Affect SEO
Paid advertisements indirectly influence a brand’s position in search engine results pages (SERP). When optimised, paid ads improve brand recall and direct your audience into your landing pages. In other words, consumers are usually encouraged to use search engines to find out more about a brand, product, or service when they encounter a compelling ad.
How Ad Blockers Can Interfere With SEO
Some users install desktop ad blockers, so the effectiveness of paid ads dwindles. Thus, your SERP ranking may take a hit, too, since your ads are not reaching the optimal number of users.
How to Mitigate Ad Blocking Disadvantages
Recently, Facebook announced that ad blockers won’t be effective in filtering out Facebook ads for desktop users. Ads will be displayed, as long as that user is part of the targeting. This makes the social media platform truly advantageous for businesses who wish to reach a larger audience, get more traffic to their site, and improve their SERP position.
How Facebook Ads Should Created
To create a compelling Facebook ad that enriches your SEO strategy, be sure to include relevant keywords in the copy. The targeting tools should also be maximised in such a way that your ads will reach consumers whose traits and interests are aligned with your specific ads or your brand. Of course, you must use your website or blog as the landing page to reap SEO benefits.
Of course, each part of your strategy must be analysed and implemented by an experienced Devon SEO company, so it can be in line with your goals and give you maximum return on investment.
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