Common Optimisation Mistakes to Avoid

Most businesses are now aware on how SEO can impact their brand, thus it’s also important for them to conduct the proper optimisation techniques. Knowing how to write accurately for search engines can have a huge impact on your SEO efforts, otherwise your website’s rankings may be compromised.

Make sure that you avoid committing these common optimisation mistakes in your website.

Optimising for the Wrong Key Phrases

Identifying a list of common key phrases relevant to your business is an indispensable part of any SEO strategy, though some phrases you picked might not work for your business. As you’re making a list of key phrases, it’s important to ask yourself if these are relevant to a user’s research.

Too Much Hyperlinks

Some businesses make the mistake of creating too much hyperlinks on a single page, especially if these links only lead to a random page with no purpose or value. A good rule of thumb to follow is to use only three to four links per page, each link being relevant to the content.

Problems with Content

Ever wondered why your website is experiencing a low bounce rate? Perhaps it’s due to irrelevant content, wherein users aren’t satisfied with the information they found on your website. Worse, your website might be harbouring duplicate content, which can put you into trouble with Google.

When you’re doing fixes with your website, make sure that these mistakes are eliminated. You can then focus on improving your website’s SEO.