Over the past four years, the number of users who utilise smartphones to access the Internet has increased significantly to the point where this medium of communications has overtaken traditional desktop usage.
It is therefore critical that SEO concerns related to remote computing be addressed. What are some of the best practices to optimise a website for this important shift?
Page Load Times
How fast a page loads is now more critical than ever before. When we consider that many users are still unable to access 4G speeds, pages need to display quickly and without any errors. A minimal amount of code and few (if any) redirects are critical to take into account.
Flash Graphics?
Unlike desktop computers, there are still many mobile phones that are not equipped with a built-in Adobe Flash Plug-in. It could therefore be wise to employ the use of HTML5 coding. Otherwise, critical content may fail to display properly.
Keeping it Clean
A streamlined website is one which will gain the highest number of quality leads. Pop-ups should be avoided at all costs, for it can be frustrating to close them on a mobile device. Likewise, users should have immediate access to a clear menu and the site itself much be very easy to navigate when using a screen that is six inches (or less) in size.
Mobile-responsive website design is the wave of the future. These tips will help any page to appeal to an increasingly discriminating remote audience.
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