Beginner's Tips for SEO

If your company is in need of professional-grade SEO, and for one reason or another you can't hire a professional firm, you may feel very lost when looking into such a large subject. To make this task easier for you, here are a few helpful beginner's tips for SEO.


First off, pay more attention to your page titles. Neglecting this is a classic rookie mistake which has harmed countless businesses in the past, and one you have to avoid if you want your SEO drive to be a success. When page titles are written up with low-density keywords in mind, it can give your site a significant advantage over your competitors. As with any SEO tactic, this is all about subtlety and balance, so make sure that your titles accurately describe the page's content, are kept short and descriptive, and can easily help your potential customer understand what the following content is about.

Another area a lot of amateurs of SEO seem to neglect is optimising their site's permanent link structure. Permanent link structure is the term used to describe the format of URLs for the different pages of your website. While this isn't always easy, try to make your URLs as simple as possible, and compatible with both human users and search engine crawlers. Avoid any URLs that are over-complicated or unnecessarily long, be sure to separate the wording with hyphens, and avoid any keyword stuffing. By following these two tips, you'll get yourself out of a couple of the most common SEO ruts!