Tuesday, 30 June 2015

Ignore the Hype and Don’t Panic: Google Updates Improve Web Design

Hummingbird was hyped as a big update that would get many sites to slip in the ranks. Yet all that happened in its wake was that marketers in Exeter, and everywhere else, found it necessary to bolster their web design while offering longer articles and text-heavy web pages that were recognized to offer real and useful information. In outcome, their pages climbed the ranks. Nevertheless, the Hummingbird update was a core algorithm change that added new ways for Google to rank websites in a more elastic manner. It meant that your site could rank just as highly with a very long article as it would with numerous shorter articles, which made sites more search-engine friendly.

Thursday, 18 June 2015

Exeter and Devon SEO Efforts Must Match the Growing Mobile Dominance

Mobile overtaking desktop has been predicted and anticipated again and again in the recent years, and this confirmation only solidifies the fact that Devon SEO efforts should allocate significant attention to targeting mobile devices. In Google’s statement, it was not stated which were the ten countries the company was talking about except saying that United States and Japan are among them. However, there are reports that mobile device usage in the United Kingdom has overtaken PC use last April. This makes it likely that the U.K. is also among the nations that Google alluded to.

Monday, 8 June 2015

Why Does SEO Change So Much?

Why do you need search engine optimization (SEO) experts at all? Why is it that what was true just a year ago is now redundant or inapplicable? Why do people have to train and re-train in SEO?

The primary reason is Google. It is the biggest and most widely used search engine on the Internet and it dictates the rules of SEO. Other search engines may have their own set of rules and guidelines, but so many webmasters work to gain higher rankings on the Google search engine that other search engines simply have to fall in line.